"Driving a Climate-Friendly Tire Circular Economy AZuR – the Alliance for the Future of Tires – is on a mission to build a climate-friendly circular economy for tires across Germany and Europe. The goal: to keep sustainable new tires rolling as long as possible through repair, regrooving, and retreading—and then ensure their materials are recovered through eco-friendly mechanical or chemical processes. By doing so, Germany could avoid hundreds of thousands of tons of waste each year, cut CO₂ emissions, conserve natural resources, and keep valuable raw materials like textile fibers, steel wire, and rubber in the loop. More than 90 AZuR partners from industry, SMEs, retail, and academia cover the entire tire circular economy. Universities in the AZuR network are fueling innovation with research projects and studies to improve processes and boost tire recycling technologies. In November 2023, AZuR received the European Transport Award for Sustainability 2024 for its study on the positive environmental impact of tire retreading. AZuR network coordinator Christina Guth was honored with the 2025 Recircle Award in the category Women’s Award for the Tyre Retreading Sector. 🌍 The AZuR model for a successful tire circular economy is drawing attention worldwide—and it’s ready to be scaled to other regions and waste streams."