Founded in 1976, Decathlon is a sports retailer presented nowadays in more than 1,700 stores in 57 different territories. The company, advocating Vitality, Responsibility, Authenticity and Generosity values, is involved in every step from the development of innovative products to their production and distribution in-house to make sport accessible to all, while limiting the impacts on climate change, scaling circular economies and eliminating waste. With the clear ambition to become the world’s most low-impact, circular sports business and to empower our customers and communication through sport, several Business Units, including the Rubber & Elastomer one, are focusing on exploring the management of product’s end-of-life and proposing raw materials with a lowest environmental impact without compromising on the quality, the mechanical performances and the durability.