REGOM develops advanced AI-powered solutions for identifying and sorting used tires. Established by TC-Transports, one of France's largest transportation groups with over 700 employees, REGOM initially focused on enhancing its own tire sorting processes. With two collection sites in France managing 40,000 tons of tires annually, which accounts for 10% of the country's used tire volume, the company has become a leader in tire recycling technology. REGOM's innovations include machines that identify tire characteristics such as brand, model, dimension, and tread wear, as well as vision sorting systems for PCR and TBR tires at an industrial cadence of 3 tyres per second. We also integrate databases of chemical components with identified tire databases to enhance recycling efficiency. Our solution adress the identification and separation needs of tire recyclers, encompassing reuse, retread, material recovery, granulation, and pyrolysis. Having successfully implemented 10 machines across Europe, REGOM is now exploring opportunities to expand its market presence in Asia and the United States. Recognizing the importance of traceability in recycling, REGOM partners with Michelin and the European Commission on RFID projects to work on this vital aspect of the value chain.