The road surface is one of the most important factors that have influence on the current traffic noise. Usually, for dense surfaces, impacts of the tyre on the pavement generate vibrations which are the dominant mechanisms in the tyre–road noise. In this study, the effect of muffling these vibrations, by the incorporation of crumb rubber (CR) from wasted tyres into asphalt pavements, has been evaluated acoustically. Close proximity measurements have been carried out to register the sound emission generated in the contact zone between a reference tyre and an experimental asphalt pavement with CR. The analysis of the measurements indicates that the incorporation of CR as well as the air voids content has less influence than the macrotexture of the road surface on the acoustical behaviour of this experimental asphalt pavement.